Actually you might have heard about this keyword research tool, it has been around for a couple years now. I have been using Market Samurai for years but you have had to pay an additional fee for the additional competitive research and backlink data. Ever since then I still have used Market Samurai quite a bit, but I wanted to try out a new tool for the Niche Site Duel.
The best thing that I like about it is that the competitive research data is only $17.00 a month. You can still use it without that to find keyword data, but if you want the full power of the software, you really need that information. So I decided to purchase the Pro + Platinum version.
Here is a list of the features:
- Search Multiple Keywords at Once
- Generate up to 800 results per seed keyword
- Pre-filter keywords
- Automatically find Domains
- Google or Bing Title Competition
- Competitor Analysis on top 10 Google Results
- Check Rankings of sites in Google, Yahoo, and Bing
- Calculate Keyword Competitiveness
- Save Favorite keywords
- Import lists of keywords (up to 10,000 at once)
- Auto-search and Track Rankings – coming soon!
- Create custom calculations from keyword results – coming soon!
I started researching and looking up the information I will need to complete my newest websites. Although I will probably be using the marketing techniques on a number of my websites at the same time, I will be focusing on 2 main websites.
- A city specific Recreational Vehicle website that will focus on local traffic and make money off of referrals.
- A hobby product website with a blog and video component.
Have you decided on a niche yet or started trying to identify a Niche you would like to focus on?
There are a number of reasons why I picked the niches that I will be focusing on.
For the RV website, I have had interest in RV (campers, luxury RVs, Micro RVs) for my whole life and have owned a few myself. I have been in the market for quite a long time and would like to do some exhaustive research for the RV that would be perfect for me. At the same time there are numerous RV centers located throughout Southern California that are all fighting for the same internet traffic. Fortunately for me they do not know much about local advertising and I would eventually like to become a consultant for the largest RV center in Southern California. I have already met with the marketing manager and will initially be paid for referrals and have the opportunity to become a consultant after I show them what I can do.
The second website is centered around a hobby that I have been very active in for years. Although the competition has a well established presence on the internet, I believe by going by long tail keywords, I will be able to generate numerous sales. Unfortunately the company I was going to use for the affiliate program has discontinued their affiliate system. By becoming a drop shipper with them, I will have to collect the money on my end. I figure it will be worth the risk because I can get a 30% discount on the retail price vs a 5% commission on each sale.
Selecting a good niche for you is the most important step in the process
Selecting a good niche is the determining factor if you will have success or failure. Very competitive keywords will always be hard to rank for. Less known niches and phrases will always be easier.
If this is your first attempt at building a website and you don’t have much experience with getting websites to rank, then I would go for a low competition niche to begin with. Although you will get less traffic, the chance of your website showing up in the top results of Google are much greater. It is better to be on the 1st page of Google for a keyword that gets 3,000 exact searches a month vs. ranking on the 6th page for a keyword that gets 400,000 searches per month. You are buried, nobody will ever find you.
Hardly anyone goes on to the 2nd page to find the results they are looking for. They refine their search and try again. They niche down their search and give it a try. You need to find that niche.
When shopping for shoes, you don’t put ‘shoes’ in to google. You might put ‘best shoe for running a 10k’ or ‘rock climbing shoes’, etc… Those are niche keywords.
Your website will be there for people searching for specific answers and/or products. If you become the expert in that area, provide exceptional content and value, your website will rank in the top.
So start brainstorming and come up with a list of 20 different niches you can focus on. On my next blog post I will tell you how you can use Long Tail Pro to help you determine the best niche for you.
Have a great one!
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